‘OxiScience’ is a brother company of ‘NonScents’ a well-known pet odor control company. ‘OxiScience’ is a unique odor control coating for surfaces such as; sand, textile, and plastics.
The challenge was to create a logo that is associated with ‘Nonscents’ but still be different enough that the consumers would be able to distinguish between the two.
SOLUTION
To take ‘NonScents’ logo and pick apart, to convey the science behind ‘OxiScience’ with a simple and clean vector graphic. The colors used are the same as the original ‘NonScents’ pallet, however, the typeface I chose is not the same. I chose a typeface that is similar to give the new logo its own brand identity. The graphic takes the original circle concept and enlarges it.
