The challenge with this particular project is that there were many hands involved. Undead Gamerz is a team of six with two subs. Three members had envisioned a different logo.
SOLUTION
Clear communication was particularly crucial in this project. We went over many rough concept sketches and determined what features were most important and why to each member. From there we had a quick turn from a zombie logo to a skull as Undead Gamerz voted to what they felt was their identity.